Development of Virtual Environment with Dynamic Simulation of Colour, Texture and Design for Footwear

Abstract

Research summary supplied by the authors

The idea of the metaverse in footwear is a paradigm shift to an entirely digital environment, where customers can engage with these new and exciting footwear concepts in immersive and customized ways.” As digital ecosystem expands, top brands continue to venture into the world of digital footwear and not limit their marketing strategy to physical outlets. By virtue of such developments, the consumers are now able to simply gone through vast 3D virtual shoe collections and “fit” those virtual shoes onto their feet in interactive “magic mirror” systems based on advanced visualization technologies. The aim of this research is to provide consumers with highly immersive, sensate virtual queries through AR technologies so that customers are able to see and use (customize & try) shoe models before buying and after-the-purchase. In this project, a virtual environment for the footwear retail outlet has been designed using 3D design software and rendered, which allows it to be viewed in Virtual Reality, with dynamic simulations of color, texture, and design. A space that closely resembles real life, with the feeling of being there, is created using advanced computer graphics and motion simulation, which enhance the user’s sense of immersion. By empowering customers to interact with products in a digital simulated environment, it creates loyalty and retention for such products & brands. In conclusion, the advent of virtual footwear in the metaverse modernizes consumer behavior and develops new avenues for sustainable designing, lowering the footprints, minimized sampling cost, innovative business models in leather & footwear sector.